Proven Techniques for Engaging B2B/Professionals on a Deeper, More Emotional Level
July 01, 2018
by Kate Dennis
QRCA VIEWS Magazine
The lines between B2C and B2B have become blurred as B2B marketers strive to understand their targets as people. Kate Dennis shares ways to reveal deep emotional insights among B2B professionals that can help position clients for long-term success.
Many QRCs enjoy the freedom of working either for themselves, or as a small practice. However, this can often lead to a sense of professional isolation, despite numerous forums for engaging with each other. In this article, Kate and her "collaborative partner" share instantly implementable tips and tricks related to finding the right person and working together in ways which will benefit both parties financially, emotionally, and often both!