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Proven Techniques for Engaging B2B/Professionals on a Deeper, More Emotional Level

July 01, 2018

by Kate Dennis


The lines between B2C and B2B have become blurred as B2B marketers strive to understand their targets as people.  Kate Dennis shares ways to reveal deep emotional insights among B2B professionals that can help position clients for long-term success.

Putting Heart Into Your Business – Engaging Customers on a Deeper, More Emotional Level

May 07, 2018

by Kate Dennis

Part of Greenbook's "Big Ideas" series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world.


B2B engagement is not much different from the B2C relationship. This is why B2B businesses could benefit from a more humanized approach to brand building.

10 Tips for Collaborative Business Building

September 01, 2014

by Kate Dennis and Layla Shea


Many QRCs enjoy the freedom of working either for themselves, or as a small practice. However, this can often lead to a sense of professional isolation, despite numerous forums for engaging with each other.   In this article, Kate and her "collaborative partner" share instantly implementable tips and tricks related to finding the right person and working together in ways which will benefit both parties financially, emotionally, and often both!

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